[analysis] Artist blurbs; that's coming out when?
Here's where I crawl out of a dirty little hole among some rocks in a barren wasteland, filthy and battle-torn, and start waving a white flag--not a big one, but one of those little tiny ones that looks like it belongs in a drink in place of a cocktail umbrella. I always thought that would be funny.
Yes, I have to admit it: I've listened to all of KAT-TUN's new album, and I actually rather like it--if only for the variety and the surprising rock spin, but it's some level of enjoyment nonetheless. It turns out that what I thought I'd heard of their stuff was actually NEWS, because I mix up Japanese boy groups just like I used to mix up all of Hello! Project, or at least, the Johnny's groups. In reality, I only ever heard a poor quality live clip of KAT-TUN. What kind of a basis of an opinion is that? So I went ahead and downloaded real material, and as I said, I'm pleasantly surprised.
If I end up reviewing it, it won't be until I buy it though--I'm just like that.
Oh, but wait, I never reviewed any of that other stuff, now did I? Well, I've got two perfectly good reasons for that.
1.) I'm a lazy bastard. (There's no skirting that one...) But more importantly,
2.) It's the end of the term in school, and anyone who's in high school or remembers it well knows just how busy the end of the term is. It's starting to slow down with vacation starting after tomorrow, so I may or may not go back and review some things, but at least I'll be able to post more should the feeling strike me.
KAT-TUN aside, I'm also giving in and buying AAA's album and remix album in my next order. It's not that I had avoided them before, but that I didn't really get a good enough idea of their music the first time they caught my attention. Seeing that they were putting out that remix album, I started to dig through the section of my computer set aside for random samples that I save but don't immediately love to pieces (y'know, just in case) and found a digest of all the tracks on their album that Avex had up for streaming around its release. Even though I still haven't heard a full song by them, I do think I like it enough that it's worth giving a shot. (And this is a rare choice for me--to be honest, I'm just too lazy to bother with finding some AAA tracks and then having to download them, especially given that I have dial-up.) And as for the remix album, well, we know I like remixes anyway, so that's no problem either.
...I actually don't want to preview them further, come to think of it, because I usually have a good idea what's on an album, if not the whole thing, before I get it. It would be a nice change to hear a whole album, entirely new, for once. (Not including the 15~30 second clips in the digest.) But now that the thought of pulling up some AAA videos on YouTube has just come to mind...I'm just wishing it hadn't.
So I'll distract myself with HIGH and MIGHTY COLOR instead. I got into them right at their debut, but I lost track of them after their OVER single and have since only picked up their first album. I've noticed that they've been releasing singles, but I couldn't get myself back into them again right away. (Ah, another case of a storm of releases turning people away.) Now that they have a second album out, an album that people are saying is better than their first (which I already liked), I'm getting a bit excited again. That'll give me something to do, I think.
I'm really hating this month so far for its releases though...because there are none! Well, of course there are some, but compared to the activity of the past three months, this is stagnant to me. Without torrents of releasing flying at me from all sides, it's like I don't know what to do with myself. It's sad that it's gotten to this point, actually.
So, recent J-Pop marketing is killing my attention span. Great.
Not even my attention span though, I suppose, but rather...my patience? I don't really know what to call it. Whenever I have to stop and think about what's happening in J-Pop, what's being released and when, what new artists people have been starting to buzz about...it's no good to me. I've gotten too used to being assaulted with it before having to question it, before having to search out the information myself.
When I do have to stop and think all of that, I soon find myself going to, say, Avex's homepage, to see what the top visited artist pages are and what artists they're highlighting on their flash reel. Lately, there have been some fresh faces on the lower sections of the main page...yet no information about them? No samples? What kind of promotion is that?
It is all because of promotion, though, isn't it? I keep falling back on Koda Kumi's 12 singles lately, but that's a prime (albeit extreme) example. That was a simple release assault that kept the girl fresh on people's minds and made people buy.
Then on the other hand you have Ai what-the-heck-happened-to-her Otsuka popping out a single out of nowhere months and months after her last release that I wouldn't even know about were it not for being subscribed to CDJapan's newsletters.
Then there are other artists still, like Daichi Miura, who haven't released anything new in months. (That DVD doesn't count--I'm speaking in terms of new music.) I've been having trouble staying interested in such artists without a stream of new music, new merchandise, and new information to keep me endeared.
So with this apparent lack of promotion, where are all promotional energies going? Are they being focused onto artists I don't follow at all, and therefore, I don't feel many waves from the effort? Is this just a lazy time of year, in part because there are no major holidays and whatnot (White Day having passed), and I should just sit tight until May, when there are already releases planned?
I'd like to know if anyone else has noticed this or feels the same as me. Or, for that matter, if anyone thinks I'm just missing the mark on this one. Even if I am totally off, I still can't help but feel...strange. I'd hate to call it "promotion withdrawal", but that's what it is, isn't it? I'm getting bored because there haven't been tons of releases planned for the month, and therefore, there hasn't been tons of promotion to go with it--nor has there even been much promotion of the recent releases we've just passed at the end of March. Much of what I bought at the end of March I wouldn't even know about had I not already been interested for a while beforehand.
But that's not to say that I like promotion in general (advertising is sly and overbearing usually). To some extent, it's necessary. But the thing is, I never imagined feeling this odd without the onslaught of promotion and releases. I don't think anyone imagines it, really. I for one always complain about advertising and say we'd be better off without it, yet here I am wanting more of it.
Maybe I've just gotten too used to it?

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